GentingBet, the online gambling operation of UK land-based casino group Genting UK, has rolled out content by Red Tiger Gaming under a recently penned partnership between the two businesses.
The deal has seen the recently revamped GentingBet add popular titles by the iGaming provider, including hit releases such as Pirates’ Plenty, Jack In A Pot, and Mystery Reels MegaWays, among others.
Aside from a wide selection of games, GentingBet can now also benefit from Red Tiger’s engagement tools that will help the operator create campaigns such as Daily Jackpots, Smart Spins, and Tournament.
The recent addition of Red Tiger content comes as GentingBet continues to grow its online slots portfolio and strengthen its online footprint. Aside from slot games, the online gambling operation also offers live casino content and sports betting.
Of their latest deal expanding their offering, GentingBet Managing Director Jeremy Taylor said that they “are constantly reviewing and updating our product offering to ensure customers have access to a wide variety of games.” He added that their deal with Red Tiger “brings a broad range of casino slot games and unique gaming mechanics to our platform for the first time.”
Of their teaming up with GentingBet, Carl Ejlertsson, Business Development Director at Red Tiger said that they are delighted to have launched with a brand “as well-known and well-respected in the industry as Genting” and that they are confident that their titles and promotional tools “will resonate with their players.”
It was last month when GentingBet debuted its revamped and rebranded online gaming and sports betting business. The new GentingBet platform is available across desktop and mobile and features enhanced tools, content, and sports betting markets as well as a new design with intuitive functionality and navigation.
Shortly after the business revealed its overhauled operation, it also announced that it has partnered with another major industry provider – Swedish content studio NetEnt – to add a selection of its titles.
GentingBet’s redesign and rebrand as well as constant expansion of offering is part of the operator’s strategy to expand its presence across multiple regulated European markets.
Expansion has also been part of Red Tiger’s agenda in recent months. The provider announced this past spring that it was among the first industry suppliers to be certified by Swiss authorities to provide its products to Switzerland’s newly reorganized gambling market.
In August, Red Tiger announced that its slots had gone live with Grand Casino Baden’s online casino operation jackpots.ch. It then strengthened its Swiss footprint with a content supply deal with Grand Casino Luzern and its mycasino.ch online casino.
It was announced last month that NetEnt has entered into agreement to purchase Red Tiger in a £200 million all-cash deal. The Swedish gambling provider said that the addition of Red Tiger to its family was in line with its vision to “create the future of gaming.”
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